When your twitter feed is full of mindless posts about where people had lunch and how cute their dogs look, it’s EASY to get confused and fed up with the notion of using social media to connect with your client base.
(Ummm. Exactly HOW is all this trivia supposed to “build brand loyalty” again??)
No worries.
The Chicago Tribune’s Amy Guth adds a much-needed dose of clarity with a July “So Social” column entitled “The Rule of Thirds in Social Media.” Photography buffs will love her photography-social comparison, and every entrepreneur and nonprofit manager trying to achieve BALANCE when it comes to giving stakeholders a clear picture of their brand and their mission will love it even more.
Here’s the breakdown:
Devote one-third of your posts and tweets to each of these elements:
** you & your brand;
** areas of interest and expertise (news about your industry, etc.);
** “being yourself” and being interactive (answering questions, reposting).
Following Guth’s Rule-Of-Thirds formula should take you a giant step closer to your goal of getting “the big picture” and understanding how to make social media work for your business. Give it a go.
http://www.chicagotribune.com/features/tribu/ct-tribu-social-media-thirds-20120705,0,6712387.story
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