SplendidlySaid, home of Dallas writer/editor, Elaine Rogers

Plenty of company websites are barely placeholders on the information highway, with sterile, ho-hum content and undeveloped, easy-to-forget pages. Unless you tell folks something special or impressive about your business, you simply won’t connect with your customers the way you want to. Visitors to your site will click through —  and move away — faster more »

“Content Creation” is king according to those digital marketing genies who barrage you with tips on how to maintain a higher social media profile. But who has the time, right? Here’s the good news. You don’t have to burn the midnight oil brainstorming about topics or searching for something — anything — meaningful to say that more »

Taking on “sucky content,” author and journalist Minda Zetlin has made our day, but she’s not the only proponent of the bold new concept that “content matters.” Twitter co-founders Evan Williams and Biz Stone, for instance, have launched a new online news source called “Medium” that Zetlin says is dedicated to the notion of “rethinking publishing” more »