Taking on “sucky content,” author and journalist Minda Zetlin has made our day, but she’s not the only proponent of the bold new concept that “content matters.”
As social media reaches a new phase, the experts say quality content — not quantity — rules the day.
Twitter co-founders Evan Williams and Biz Stone, for instance, have launched a new online news source called “Medium” that Zetlin says is dedicated to the notion of “rethinking publishing” and moving beyond the quantity-rules algorithm of social media’s newbie phase.
While this will earn high fives all around from the downtrodden writers whose wages have been reduced to $5-$10 fees for 100-200-word articles churned out at a frenetic pace, it’s even better news for online readers who long for something on their screens other than dreck.
Says Zetlin: “If you’re using bad content to promote your business on social platforms — and frankly, most of you are — the time is now to start creating quality content, or the increasingly voted-on and curated world of social media will push you below the fold.”An easy-breezy litmus test for judging your own website’s “suckiness level,” she adds, is whether or not it contains any useful information that ISN’T about a new product or service that either helps people solve a problem or engages their emotions.Simply put, “if all your content is a product or feature announcement, it officially sucks.”
True dat.
http://www.inc.com/minda-zetlin/does-your-content-suck-heres-how-to-tell.html
True dat.
http://www.inc.com/minda-zetlin/does-your-content-suck-heres-how-to-tell.html
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