Developing the most “likeable” mix of content for your company’s facebook page gets easier if you imagine yourself at a cocktail party, trapped in the corner with that boorish bozo who won’t stop talking about himself. Bottom line: nobody wants to be That Guy because we all know that’s no way to get yourself LIKED.
Just because you don a party hat and talk about yourself doesn’t mean you’ve got a handle on social media. Ummmm. Just saying.
Unfortunately, this is how most small businesses behave when trying to get a footing in the social landscape. We hang out our shingles and immediately go for the hard sell. We tape Buy This buttons on our foreheads and, in the process, we trip over our own feet. In Mashable’s June article, “5 Ways Small Businesses Get Social Media Wrong,” Nellie Akalp, CEO of CorpNet.com, notes that although blatant promotional copy DOES have its place in the socialsphere, it shouldn’t exceed 5-10 percent of your posts and tweets. And that’s not very much. In fact, it’s a pretty darn small part of the discussion.Soooo, if you’re not blowing your own horn, what SHOULD you be talking about? Answer: Be a resource & provide helpful information to the folks who have tuned in. “Share great content from others in the industry,” Akalp says. “Ask questions and encourage participation. And … recognize that sometimes it’s better to talk less and listen more.”
Hmmm. What a concept.
http://mashable.com/2012/06/25/small-businesses-social-media-tips/
Hmmm. What a concept.
http://mashable.com/2012/06/25/small-businesses-social-media-tips/
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