SplendidStorySample – CoolPoolBuilder

An advertorial published as a “cover story” for a Dallas design magazine, this feature took an informational slant and positioned a local pool builder as an industry expert who offered advice to consumers about avoiding pitfalls and selecting the right contractor to style your own backyard oasis. The client, Michael Nantz of Elite Concepts in Dallas (www.eliteconceptsinc.com), was generous in sharing his expertise, and the feature became a natural promotional brochure for his company to use far beyond the magazine’s publication date. It’s a prime example of how our SplendidStories program works. To view the original published advertorial, click HERE.

THE POOL OF YOUR DREAMS

 How To Avoid
Pool-Building Pitfalls

It’s time.

That space in your backyard is crying out for water and you’re ready for the dream to become a realty. But, who’s going to take those vague ideas of what you what in a pool and turn them into something more than just a concrete watering hole?

Providing some insights is Michael Nantz, founder and president of  Elite Concepts in Dallas, a design and building firm of both swimming pools and water features. As a national lecturer on the construction and methodology of pool design, Nantz prides himself on building pools and water features that interface seamlessly with the surrounding environment, architecture and interior décor of the home, but he says that’s not a given when homeowners start the search for the right “pool guy.”

There are hundreds of pool builders in the Metroplex and it’s a self-taught industry, which means there isn’t a university degree that proves you’ve got the necessary training or qualifications for the work,” Nantz warns. “People typically don’t know what to look for or even what’s available, and a lot of pool builders don’t know a thing about pool design.”

Simply put, it’s not a good combination.
“Our industry hasn’t done a very good job of educating the public — or even the pool builder — on what they should expect from the pool-building process,” Nantz adds. “So it falls to consumers to be very cautious before signing on with somebody whose work is going to have such an incredible impact on both the look of their home and their enjoyment of it.”

That said, the good news is that it’s easy to avoid the soggy scene of dashed dreams as long as “you know what types of questions to ask” before jumping in headfirst.

Typically, Nantz says clients will simply take three bids on a pool project and then “go with the guy they like the most,” but he recommends spending a lot more time and energy considering the candidates and questioning them about their experience and background. The goal, he explains, is o find a professional who mixes design elements such as architectural style, landscaping influences, color, texture and proportion to create the most aesthetically pleasing environment, and more importantly, someone who has the expertise to bring the project to fruition.

“What you don’t want is another so-called custom builder who is just modifying the idea they sold to the folks down the street,” he says. “Far more important the ttrendy things like grottos and Tiki huts is being able to create something that is classic and that meshes with all the elements of the property. … You can build a pool inexpensively, but you want to avoid having someone build you something cheap. There’s a big difference between the two.”

Elaborating further on his approach to pool design, Nantz explains that he gets his ideas from the mood of the house and the client’s personality. “I treat the pool, the backyard and the total environment as something that will be used 365 days a year,” he says. “You may not be swimming in it or physically using it every day, but you’ll look at it and see it every day, so it’s an integral part of the home.”

A member of an industry educational organization called Genesis 3, Nantz is one of a select few associate members of the group. He is also a past member of the National Spa & Pool Institute (NSPI) and has served on the organization’s National Builder’s Council.

For more information about Elite Concepts, visit www.eliteconceptsinc.com.

If you’re wondering  what type of SplendidStory advertorial would showcase your own expertise and the many strengths & unique qualities of your organization,  click HERE for some inspiration and “conversation starter TEMPLATES  to help you decide which angle would work best.

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Need someone to “walk you through the process” of telling your tales and putting your name on everybody’s lips?  Contact us for assistance.

Call SplendidlySaid at 972-965-7947 or email Elaine Rogers at erogers@splendidlysaid.com.

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