Because we’re word nerds and are always interested in learning more about the art of expanding engagement and helping our clients feel more comfortable in their blogger’s chairs, we don’t have to feel guilty about reading other marketer’s and editorial experts’ blogs on company time. And, frequently, we stumble upon words of wisdom from folks who have plenty of terrific advice to offer.
Today’s find was ENCHANTED MARKETING’s blog and some straightforward-and-simple
blog talk from Henneke Duistermaat, the company’s managing director. Duistermaat has been blogging for awhile and has acquired a fair share of savvy smarts about the process, which she’s also generous about sharing.
Better yet, she calls ‘em like she sees them, so we bookmarked Enchanted Marketing’s webpage and recommend you visit too.
Sickened by self-congratulatory sales talk and repetitive, dull writing from bloggers who write for google instead of their audiences, Duistermaat hates posts peppered with outdated info, uncorrected errors and meaningless corporatespeak catch phrases.
She’s no fan of business bloggers who lack focus and personality either, or of those who bore the bejabbers out of us because they think it’s more important to blog weekly than to blog when you have something meaningful to share.
But, she’s not unkind and encourages those of you who might squirm a bit upon reading these descriptions to turn over a new leaf and make some changes in how you manage your blogs.
You’ll be glad you did, but BETTER YET, so will your readers.
It’s a new year, afterall, and we ALL have room for improvement.
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