Editors always reserve the right to play favorites, so check out a recent “Editor’s Pick” for a tale-that-needed-telling business profile.
Sometimes it’s the topic itself, or the interviewer and interviewee “just click;” other times, that mystic writing fairy shows up and the words flow like they’re writing themselves. That’s what happened when SplendidlySaid’s Elaine Rogers crawled into the head of Dallas photographer Tim Edington to produce an artist’s profile for his business’ promotional efforts. Check out the brief business profile that is Edington’s SplendidStory.
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CAPTURING THE MAGIC
From time to time, most of us stumble upon rare, fanciful moments when a glance at something ordinary demands a doubletake, and what’s familiar or commonplace seems extraordinary, as if it were touched by a wisp of magic. Imagination captured and pulse quickened, there’s a brief sense of the surreal, fleeting and fragile, then the wonderment fades and doubts arise. Our minds move on to mundane matters and it all seems a mere flight of fancy, a hiccup in an otherwise average day.
Without cameras to record these capricious images when we encounter them — or the forethought to use them when we do — we plod through our lives, largely unaware or forgetful of the many visual treasures that surround us.
“I think people just get preoccupied,” says Dallas photographer Tim Edington, owner and featured artist at timedingtonphotography.com. “They miss things that seem so obvious when you’re out there, observing and really looking at your surroundings.”
Edington has been devoting his energies to the mission of “capturing the magical moments that resonate with people” for close to 30 years, first as a hobby and, eventually, as a professional passion. He shares his art and his unique perspective with a line of photography-based stationary carried in several Dallas boutiques and most recently, with a select sampling of thought-provoking, inspirational images for sale as framed prints and canvass artworks via art.com and it’s unique ArtistRising program.
Artisans often demonstrate powers of observation that many of us lack, and it takes a patient perspective and an almost scientific approach to search out the views that are worth painting onto our permanent memory banks, then record them and capture the magic. The beauty of this, Edington says, is that you never know for sure what you’re going to find.
“Sometimes it’s just the way the wind fluffs a tuft of feathers on an eagle you’ve spotted up on his nest or the way a cluster of leaves swirl in unison as they bob their way down a whitecapped stream,” he says. “These moments are all around us. You just stumble upon a pretty setting, but some part of it seems particularly serene, tranquil, or even a little bit surreal.
Born and raised in Poplar Bluff, MO., Edington, has an innate ability to spot the “visual treasures” and he often returns to the Ozark Mountains and the region’s breathtaking terrain for inspiration. Out in nature, revisiting childhood haunts along Missouri rivers and in area parks, he finds many vistas worthy of note — and when he sees them, his camera is there to transform the fleeting moments into permanent art.
Combining the careful patience of a scientific researcher and an artisan’s dramatic flair, he puts himself in position to observe the world, then meticulously records his findings.
Captured magic.
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Click HERE and we can get started today TELLING YOUR TALE and developing the perfect advertorial to help you connect with your customers and build your brand.
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Call or email Elaine Rogers at 972-965-7947 or erogers@splendidilysaid.com.