Plenty of company websites are barely placeholders on the information highway, with sterile, ho-hum content and undeveloped, easy-to-forget pages. Unless you tell folks something special or impressive about your business, you simply won’t connect with your customers the way you want to. Visitors to your site will click through — and move away — faster than you can say “lost sales.”
Get people talking about you again.
For a five-minue lesson on the snoozy effects of unmemorable web content, check out the About Us pages of your own company website or those of a few competitors, and you’ll surely spot some great “bad examples” of the kind of disconnectedness we’re talking about. (It’s like offering somebody a single scoop of vanilla ice cream when their sophisticated taste buds are acquired to pistachio mint and butter brickle combos, PLUS cookie crumbs, sprinkles and shredded coconut on top.
A tough sell.)
Fortunately, for someone who knows how to ask the right questions and has been trained to tell stories that engage readers, this is an easy AND FUN problem to fix. “Inquisitive” might as well be Elaine Rogers’ middle name and she’s spent most of her adult life interviewing folks who didn’t think they had much to say and digging up stories that ended telling. Picking people’s brains, finding out what they’re really good at and getting them to talk about themselves is Elaine’s idea of a good time! With a few focused conversations, she’ll unearth nuggets of cool information and sort through the basics of what’s special about your organization; then she’ll package it prettily for your audiences.
Now, rather than buying advertorial in a magazine that will be published one time, or hoping against hope that some reporter might call you up once in a blue moon to ask for a random quote or inquire about a press release, you can run full-fledged feature stories that profile your executives, your company and your employees on your website, continuously and endlessly. The Splendid Stories program gives you the kind of positive press coverage you’ve always coveted, and you can parade it out in front of your customers and your targeted audiences in whatever formats you prefer: on web pages, in company magazines, in press releases, WHEREVER. Your options are endless.
Undoubtedly, your company has stories to tell, and Elaine can help you share the information in ways that will encourage customers to linger on your web pages and pick up the phone.
Contact SplendidlySaid today to discuss your storytelling goals and needs. Elaine will guide you through the process of getting your stories out there in front of the people who matter most.
Click here to view samples of some published company profiles, editorials and advertorials.
Call 972-965-7947 or email erogers@splendidlysaid.com.
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